Insurance AI That Grows Your Book.
Purpose-built for insurance, Mav has SMS and Voice conversations to engage, qualify, and connect leads with licensed agents.
- SOC 2 Type 1 Certified, Type 2 Pending
- Trusted by top-rated agencies
Beacon Insurance
via Mav
Incoming call
Beacon Insurance
Licensed agent · connecting
Jordan M.
New web lead · Auto
- Vehicle
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- Drivers
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- ZIP
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- Intent
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The problems Mav solves for agencies
Captive and independent, coast to coast, these agencies are growing their book.
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“I’ve been using Mav’s AI call center for two years, and it’s been a game changer for us. It’s really helped us scale, and it’s given us amazing lead efficiency that we just didn’t have before.”
Jason Fleming
Farmers Agency Owner · Plano, TX
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“The biggest change has been knowing that every new lead is receiving immediate and consistent follow-up. Even when my team is busy helping other customers, Mav is working in the background to keep conversations moving.”
Ulysses Campos
Farmers Agency Owner · San Antonio, TX
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“Anytime I upload a list, we’re getting phone calls left and right, being transferred over to us.”
Eric Roth
Agency Owner
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“Mav felt like it was built specifically for agencies. It wasn’t just another CRM, it actually helped make sure every lead was contacted quickly and consistently.”
Tim Ollson
Farmers Agency Owner · Modesto, CA
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“We went from hoping leads would convert to having a system that works them until they are ready. That shift in confidence changes everything.”
Angela Gaeta
Independent Agency Owner
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“So much has evolved by the second with AI outreach, and working with a company like Mav, you know you’re in good hands. They have great compliance standards, but just cutting edge technology.”
Joey Liner
R.E.A.C.H Board Member
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MReal ROI
“What I like most is that it’s built with insurance compliance in mind. TCPA safeguards are built in, every conversation is logged, and it integrates with most CRMs. The agencies using it are reporting 50% cost reductions and 30% higher conversions. That’s real ROI!”
Carlos Miranda
Co-Founder, Charley Insurance
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Your agency here
Join the agencies growing their book with Mav.
Grow your book with Mav
Trusted by the Best in Insurance
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Agent for the Future
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REACH
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The Mav Journey
How Mav Turns Leads and Referrals Into Premium
From the moment a lead or referral comes in, to the first text, quote, call transfer, and disposition. Swipe to see how Mav works leads step by step.
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Day 1 · 9:01:00 AM
A lead is bought.
A third-party vendor, EverQuote, SmartFinancial, QuoteWizard, or your own web form. It arrives with written consent to be contacted, and the clock starts.
MBeacon Insurance
via Mav
New lead EverQuote- Name
- Jordan M.
- Line
- Auto
- Vehicle
- 2026 RAV4
- ZIP
- 48009
- Consent
- TCPA written ✓
Purchased -
Day 1 · 9:01:04 AM
In Mav before anyone reads the email.
One-click vendor integrations, or a webhook from your CRM or AMS, post the lead the moment it is purchased.
MBeacon Insurance
via Mav
New lead EverQuote- Name
- Jordan M.
- Line
- Auto
- Vehicle
- 2026 RAV4
- ZIP
- 48009
Posted to Mav by the EverQuote integration
Received by Mav -
Day 1 · 9:01:11 AM
The first text is out in seconds.
A lead is most reachable the minute after it is submitted, and that minute rarely falls inside office hours. Mav’s first text goes out on script and on brand, nights and weekends included.
MBeacon Insurance
via Mav
Hi Jordan — Mav here with Beacon Insurance. You just asked for an auto quote on your RAV4. Want me to get one started?
Delivered -
Day 3 · 6:15 PM
No reply yet. The cadence continues, respectfully.
A multi-day, complete cadence of texts and calls, inside texting hours and each state’s rules, spaced to read as attentive rather than relentless. Opt out once and it stops.
MBeacon Insurance
via Mav
Hi Jordan — happy to continue your RAV4 quote when you are ready. Interested?
Cadence so far
- Day 1 · 9:01 AM Delivered
- Day 2 · 11:40 AM No answer
- Day 3 · 6:15 PM Delivered
Nurturing -
Day 5 · 8:04 PM
Saturday night, the lead replies. Mav is awake.
Replies come when the lead has time, rarely 10am on a weekday. Mav answers in seconds and asks the qualifying questions a producer would spend the first five minutes of a call collecting.
MBeacon Insurance
via Mav
sorry, crazy week. yes let’s do it
No problem at all. Two quick ones: is the RAV4 the only vehicle, and who else drives it?
just the RAV4, me and my wife
Perfect — and the ZIP you park it in overnight?
Qualifying -
Day 7 · 9:01 AM
The agency opens. Mav sets up the warm transfer.
Transfers happen when the agency is open. Mav asks first, then dials the lead. A producer’s time starts here, and not a minute before.
MBeacon Insurance
via Mav
Morning Jordan — Beacon just opened and Dana can get you a quote on the RAV4. Good time for a quick call?
yes, call me now
Transferring -
Day 7 · 9:02 AM
The licensed producer joins on a conference.
Mav calls the lead and your producer at the same time and conferences them together, with the whole thread already in hand. No callback queue, no cold open.
MBeacon Insurance
via Mav
Live call
Beacon Insurance · via Mav
0:42
- Jordan M. Lead
- Dana R. Licensed producer
- Mav On the line
Connected -
Day 7 · 9:04 AM
Mav stays on and transcribes, with PII redacted.
Every transfer is transcribed and personal information is redacted before it is stored. Recording consent follows each state’s rules, inside controls audited for SOC 2 Type 1, with Type 2 pending.
MBeacon Insurance
via Mav
Live transcript Transcribing- Dana: Great — can I grab your date of birth to finish the rate?
- Jordan: Sure, it’s redacted
- Dana: And the VIN on the RAV4?
- Jordan: redacted
- Dana: Perfect. That’s bindable at $148 a month.
PII redacted -
Day 7 · 9:19 AM
The call ends. Mav writes the dispositions.
Was a quote delivered, was it too high, was a policy sold, is a follow-up needed. They drive Mav’s next move and post to your CRM or AMS so nothing is retyped.
MBeacon Insurance
via Mav
Dispositions
- Quote delivered Yes · $148/mo
- Price objection None
- Policy sold Bound · effective 9/22
- Follow-up Renters quote · Wed 10am
Posted to your CRM and AMS
Synced to your AMS
Get More with Mav
Mav is built for agencies who want more. Faster pace, better results, and the lowest cost of acquisition in the market, Mav brings you more of what you’ll really need to grow.
MORE
New Premium
The moment a lead lands, Mav engages. Same lead spend, perfect cadence, more bound policies.
Read moreLead lands · 14s
Hi Jordan—saw you were shopping an auto quote. Want me to start one?
Yes please
MORE
Retention & Renewals
The cheapest policy to write is the one you don’t lose. Mav works renewals and runs the retention save, so your customers stay loyal.
Read moreRenewal window
90
Days
60
Days
MORE
Policies Per Household
Rounding out the household is a strong strategy to grow your book. Critical timing signals flow into Mav to turn more mono-line customers into multiline households.
One household
MORE
Demand (Coming soon)
Buyers are starting to shop by asking their AI, not Google or their neighbor. Mav makes your agency discoverable, quotable, and transactional inside of AI conversations, the fastest growing buyer journey path.
Join waitlistAsking an AI
“Here’s my budget. I pay $212/mo for car insurance. Am I overpaying?”
Looks like it. Similar drivers pay about $150/mo.
“Mav felt like it was built specifically for agencies. It wasn’t just another CRM, it actually helped make sure every lead was contacted quickly and consistently… It’s given me confidence to invest in more marketing because I know every lead is going to receive immediate and consistent follow up. That’s been a huge part of building a foundation for rapid growth.”
Tim Ollson
Farmers Agency Owner · Modesto, CA
Easy to start, impossible to outgrow
Everyone else makes you choose between simple and powerful. Mav is both.
Go live fast
Dedicated onboarding support for 10DLC, compliance, provisioning, and integrations.
Integrations you want
One-click integrations with top lead vendors, signal providers, and CRMs. Add Mav to your Slack, or configure solutions that fit your agency best with our API.
Unlimited capacity
Dial your plan up or down easily with flexible plans, because you should never have to choose between more growth and more Mav.
Ready to grow your book?
Mav will make your phone ring.
What is Mav?
Mav is an AI engagement platform that works your P&C insurance leads over SMS and voice. Mav reaches out the second a lead comes in, runs a full follow-up cadence, qualifies who’s actually interested, and connects hot prospects to a licensed agent through a warm call transfer.
How is Mav different from other insurance texting platforms?
Most texting tools send messages. Mav has outcome-driven conversations. It engages every lead instantly, in natural language, then qualifies intent and moves the conversation toward a quote or a warm transfer to a licensed agent. Mav grows your book, not your message volume.
Does Mav work for captive agents and independent agents?
Yes. Whether you’re a single captive agent competing on the same corporate lead drop as the agency down the street, or you’re running a multi-producer independent shop, the problem is the same: leads go cold in the gap between when they land and when someone actually works them. Mav is there to close the gap.
How does Mav integrate with the tools I use, like my lead sources and CRM?
Mav features one-click integrations with Salesforce, HubSpot, Tableau, Slack and Google Chat, as well as official Zapier support and a REST API. All integrations are included for free with all Mav plans.
Does AI replace human insurance agents?
No, AI can augment the work of your human producers by working alongside your team to reach out, qualify, follow up, and nurture leads. Once a lead is qualified, they are transferred to a licensed agent who can advise them and close the deal. Instead of spending their time chasing down leads they couldn’t possibly keep up with, Mav brings ready leads to you.